Brand clarity, creative content, and strategic execution—built to move people, and results.
Strategy That Hits. Creative That Connects.
STRATEGY
STRAIGHT-UP
Straight Talk. Smart Strategy. No Fluff.
At Straight-Up Strategy, we cut through the noise. Whether it’s brand clarity, done-for-you content, or positioning that actually converts—we help you show up with purpose.
We help founders, creatives, and growing teams clarify their voice, sharpen their position, and move with intention. No jargon. No gatekeeping. No guesswork. Just real, actionable strategy that connects your ideas to results.
Through the perfect blend of marketing, media, and creative direction, we bring human-centered insight, storytelling expertise, and strategic systems into one streamlined experience.
We are here for you to build brands with fresh eye, no frills, and make it so they don’t just look good—they make sense and impact.
If you’re ready for strategy that’s clear, honest, and built for actual growth—you're in the right place.
Be on the front page of your target audience’s mind.
You don’t need to shout louder—you need to stand stronger. We’ll help you become the brand they remember first.
That looks a little heavy...
Build with strategy. Show up with purpose.
Too many tabs open, too many tasks on your plate, and no clear strategy pulling it all together?
That’s where Straight-Up Strategy comes in…The Agency fixes the backend: brand voice, positioning, systems, and operations.
The Studio delivers the frontend: done-for-you content, creative direction, and visibility with your voice built in.
Let US lend YOU a hand… or just take the whole load off your back ourselves.
You don’t need to do more—you need the right things done well. We will fix what’s fuzzy, delegate what’s draining, and finally get your brand moving forward. With us, you get to reclaim your time AND get results without the chaos—Straight Up.
FIND YOUR BRAND.
FIND YOUR BRAND.
Where real meets refined:
clear ideas, strong voices, lasting impact.
Straight-Up Strategy is the agency that works as a strategist, storyteller, and creative problem-solver with a voice rooted in authenticity and intention. Our brand voice is emotionally intelligent, creatively driven, and strategically grounded. I specialize in making complex ideas resonate—whether that’s through brand messaging, visual storytelling, or operational clarity. So, if you’re ready for strategy that’s clear, honest, and built for growth, you're in the right place.
At the core, I believe powerful communication isn’t about perfection—it’s about connection. I blend brand development, content creation, and operations troubleshooting to help people and businesses bring their stories to life in bold, human-centered ways. As part of The Perspective Lab Agency, we bring human-centered insight, storytelling expertise, and strategic frameworks together to build brands that don't just look good—they make sense and make impact because I don’t just tell stories… I build them, brand them, and bring them to life.
Boldly authentic. Authentic creative. Strategically sharp.
Who is She? The One Behind the Screen?..
Creative Insight. Strategic Impact.
Authentic Storytelling.
Hi, I’m Chassidy, the founder of Straight-Up Strategy. If I’m not snacking, ‘planning’ my planner, or bingeing a show with a notebook in hand—I’m a creative consultant, strategist, and storyteller with a deep belief in the power of perspective. With a background in journalism, marketing, and media production, I blend emotional intelligence with strategic thinking to help brands, people, and projects find their voice—and use it boldly.
I’m the person people call when something isn’t clicking—when a brand feels off, when a message isn’t landing, or when an idea is powerful but needs clarity, structure, and heart. I bring both the big-picture thinking and the hands-on execution it takes to move things forward. I see your next growth move and know how to get there.
Whether I’m writing a brand story, troubleshooting systems, or guiding creative direction, I lead with authenticity, curiosity, and a human-first mindset. I don’t believe in fluff. I believe in real, refined storytelling that resonates—and strategy that works. Because when you know how to say what needs to be said—and back it with action—you change the game.
Chassidy Rianne
Founder, CEO, & Your Strategic Ideation Consultant
No Hidden Figures. No Frills or Thrills.
We are STRATEGY.
We Make It Happen.
HERE’S WHAT WE OFFER:
Brand Strategy & Consulting
Clarify your identity, refine your message, and develop positioning that sticks. Whether you're starting fresh or rebranding, we’ll uncover your core and build from there.
Content Creation & Storytelling
From websites and blogs to scripts, captions, and campaigns—I create human-centered content that connects. With experience in journalism, SEO, and branded storytelling, I know how to speak to your audience in ways that convert and inspire.
Media & Production Support
Need a voice? A concept? A script that actually says something? I’ve worked across broadcast, radio, and visual storytelling—and can help shape your message across mediums.
Operations, Systems & Troubleshooting
Creative chaos? Confused direction? Missing links? I step in with fresh eyes, find the roadblocks, and offer strategic solutions to streamline your process and free up your energy.
who is h-er...the c-e-o...Chassidy Rianne is the CEO and Creative Director behind Straight-Up Strategy. With dual degrees in Marketing and Multimedia Journalism, she blends insight with intuition to lead with both vision and voice.
Her niche centers around elevated living—a dynamic space rooted in beauty, wellness, fashion, lifestyle, and intentional storytelling. She partners with brands that want clarity and growth, but also depth, aesthetics, and meaning.
Known for her sharp instincts, creative clarity, and ability to bring strategy to life, Chassidy’s work lives at the intersection of branding, identity, storytelling, and scale. She leads with both impact and integrity—always.
“At my core, I believe powerful communication isn’t about perfection—it’s about connection. I blend brand development, content creation, and operations troubleshooting to help people and businesses bring their stories to life in bold, human-centered ways.
I’m a strategist, storyteller, and creative problem-solver with a voice rooted in honesty, curiosity, and intention. My brand voice is authentically me, creatively driven, and strategically grounded. I specialize in making complex ideas resonate—whether that’s through brand messaging, visual storytelling, or operational clarity.”
bring your ideas to life—with clarity, creativity, and intention.
bring your ideas to life—with clarity, creativity, and intention.
WORK WITH ME
FAQs
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Most agencies excel at creative or strategy—rarely both. We're built different. Every creative decision is rooted in strategic thinking, and every strategy comes with executable creative solutions.
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Both. Whether you're launching with a vision or scaling with systems, the principles are the same: clarity, strategy, and execution that works.
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We start with strategy—understanding your business, audience, and goals through a strategy call. Then we create systems and creatives that serve that strategy. No pretty bandaids on broken foundations. Simple. No fluff—just strategy and results.
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Strategic shifts can create immediate impact with our creative content packages in The Studio, but sustainable growth within the strategic Consulting Agency takes approximately 90-180 days. We're building for the long game, not just quick wins.
STRAIGHT-UP STRATEGY: AGENCY + STUDIO
Strategy that works as beautifully as it looks.